Ultimate Fundraising Guide

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Introduction

Congratulations on taking on the Choose a Challenge program. You are in for a fantastic year of fundraising and meeting new people on campus before embarking on a trip of a lifetime. You are now a short 8-10 months away from traveling to Peru, Tanzania, Nepal, or another Choose a Challenge destination. However, you will need to accomplish the first part of your challenge; Fundraising.

For most people, hiking at high altitudes for several day is much less intimidating than your fundraising target (at least at the moment). Fear not. This fundraising guide along with the support of your campus Leader, charity representative, and your Choose a Challenge reps you will feel confident on your path towards success.

How to use

This guide is stocked with fundraising ideas! To be a successful fundraiser you need to be organized, consistent, set actionable goals, and have the ability to plan ahead.

To utilize this guide, scan through this guide and bookmark some ideas that you believe will be successful in your community.  While you read, brainstorm your own ideas for fundraisers. Then, fill in your syllabus calendar with fundraisers you intend on doing for the next 4 to 6 weeks.

After each event, we suggest you do two things. (1) Take note of how well that fundraiser worked (time & effort vs money earned). (2) Share with your group what worked and what didn’t work in your team’s group chat or at your in person meetings.

A few things to keep in Mind:                                   

  • Unfortunately, fundraising has become more transactional (i.e. “I’ll give you a donation for X if you provide me with Y). You may find it easier to maximize your total by giving people or businesses more of an incentive to donate.

  • Try to encourage groups of people who may only donate once into donating multiple times.

  • When fundraising, it pays to be as creative as possible. Think about how you can take standard ideas and adapt them to suit your family or friends groups.

Technology

Fundraising Pages

Before you begin fundraising, the most important thing is to have your fundraising page setup and easily accessible. Your fundraising page is your “point of sale”. This page is the main go to place where you should try to direct everyone to send their donations. If you collect cash donations the easiest way to get these donations onto you fundraising page is to make a personal donation on your fundraising page equal to the amount fundraised and keep the cash/put it in your bank account. When you make the personal donation your donation page will typically ask who it is from. When prompted for a name label it with the name of the event in which that money came from.

Social Media

They main platforms for promoting your campaign include but is not limited to Facebook, Instagram, Twitter, Snapchat. The simplest fundraiser is to make consistent post on platforms asking for donations with a link to your fundraising page. As you may know, Facebook offers a few fundraising services such as “Donate your Birthday” which direct funds directly to the partnering charity. If you decide to collect donations this way please alert you charity representative so that they can count these funds towards your fundraising total.

Before you start widely promoting the fundraising page, try to build it up first with some fundraising you’ve done offline to demonstrate you have made an effort and are not just relying solely on donations.

Once you’ve started to build it up, start sharing it! From showing off how much training you’ve been doing to posting photos and videos of you taking part in fundraising events, social media can be a very useful platform from which to promote your fundraising page and engage your friends.

Simply posting a link to the fundraising page saying “please sponsor me” often isn’t particularly effective; not many people can see it, it may be lost in the news feed and they often fail to motivate anyone to visit your page and make a donation. Instead, try setting up a Facebook page or event called “John Smith Takes on Kilimanjaro!” and inviting your closer friends who are more likely to take an interest. You then have a base into which to post updates and run online events such as raffles, prize draws or sweepstakes and are directly marketing your challenge at a group of people who are immediately more likely to take an interest and help you out. Twitter is also very useful for posting short, quick updates, particularly when out on a fundraising event allowing you to constantly update people who are watching your progress.

When someone does make a donation to your fundraising page, always thank them for the donation as publicly as possible! Again, Facebook is particularly good for this by writing on someone’s wall or sharing a post with as many friends as possible tagged in it.         


Small-Scale Fundraisers

 

Classic Bake Sale - 3.1

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Effort Level: Low
Cost: $10 to $20
Fundraising Target: $50 to $100

What To Do:

  • Decide where the sale will be held & apply for a space.

    • Go online or go to your Student Activities Center to an ask how to book a space.

    • Ask RA or Dining Hall managers how to book spaces in dorms or dining halls

  • If you don’t have your own table, make sure you can borrow one from a friend or from the Student Center. Try to use a tablecloth to look more presentable. If you can, place photos from your charity on the table & wear their gear to make it obvious who you are fundraising for!

  • Buy your ingredients ahead of time and bake the day before your sale.

  • Think about transportation. Do you have tupperware?

  • Make sure you can make change for people

    • Don’t have cash !? Have you computer on hand for people to make direct donations to your fundraising page OR ask them to Venmo you (or any other common payment service).

Additionally:             

If you aren’t the best baker, try purchasing cakes, cookies, doughnuts, etc. from places like Costco instead. Krispy Kreme also allow you to purchase boxes of their doughnuts at a heavily discounted price with the profit going to your charity; often 50+% of the cost per box! Check out www.krispykreme.com/­fundraising/home to order.


Raffle or Sweepstake - 3.2

Effort Level: Low to High
Cost: A prize + price of raffle tickets(Get a company or local business to donate one!)
Fundraising Target: $50 to $100+

What To Do:

  • Figure out what you want to raffle.

    • Do you want to buy it? Have you asked companies to donate raffle items? Can you make your own item to raffle?

    • Where are you going to raffle it?

  • Tabling on campus

    • Younger sibling’s high school sporting event

    • Bar / Restaurant Nights?

    • During a larger fundraising event?

    • How are you going to raffle it?

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Classic Raffle:

  • Book a location/post online about your raffle and raffle items

  • Set a pricing per ticket based on the item you are raffling

    • Suggest $5 per ticket for bigger items

    • $1 tickets for smaller items.

  • Pick a ticket and contact the winner(s) about claiming their prize

50-50 Raffle:

  • Sell raffle tickets and before choosing a winner to split the money with. 50% of ticket sales go to you and 50% go to the winner.

  • Incentivize people to buy more tickets and keep the prices simple:
    “No matter how much you charge per raffle ticket, offer incentives for multiple purchases. If you charge one dollar for one raffle ticket, offer three for two dollars, and seven for five dollars. Or an arm length for $20. Always try and up sell your customer.”

  • More Tips: https://www.fundraiserhelp.com/50-50-raffle.htm

  • Disclaimer some states and institution take Issue with 50-50 fundraisers because they are technically unregulated gambling. I strongly suggest you look into your state, town, and campus policies regarding this before proceeding with this sort of event. 

Silent Auction:

  • Great addition to a large event you are hosting. Low effort on it’s own, but difficult to execute by itself

  • If you have any big ticket items (pun definitely intended) this would be a good option to maximize their value, potentially hosting several nights during which you can up the bidding and post updates on bids on Facebook.

Additionally:

Decide on the best place to host your raffle. Typically raffles happen at larger events. However, if you have can reach a large audience of friends, family, and peers via text, e-mail, and social media you can post your raffle items and direct them to donate for a chance to win!


Guess My Steps! -  3.3

Effort Level: Low
Cost: Price of a souvenir
Fundraising Target: N/a

What To Do:            

  1. This is something that could possibly encourage more donations and engage your sponsors rather than being a stand alone event.

  2. Similar to a sweepstake, get people who make a donation to guess how many steps you’ll take to complete your challenge. Wear a pedometer to keep track of your trekking.

  3. Set up a Google Form (w.forms.google.com) r something similar and ask your sponsors to fill it out with their name, contact email or number along with their guess. This will auto-­populate a spreadsheet which you can access.

  4. Buy a souvenir after the trek and check your spreadsheet when you get home.

  5. Publicly announce the winner via Facebook or email.


“Canning” & Collection Buckets - 3.4

Effort Level: Low

“Canning” 3.4.1

What to do:

Canning is equivalent to doing what the Salvation Army does around Christmas time with people dressed as Santa ringing a bell.

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  • Ask around for an old paint bucket or something of the nature if you don’t have one laying around. If not you can probably find a bucket for under $5.

  • Dress up the buck with clear and appropriate labeling of the charity logo and name.

  • Reach out to local grocery stores about hosting collecting donations for your cause. This typically takes 2 to 3 weeks to set up a date! But it is so easy and effective!

  • Dress nicely with your charity T-shirt or dress ridiculously!

    • If you look well kept and wear the charity you are supporting people are more willing to approach you.

    • If you put on a crazy & fun outfit like a neon onesie, lots of people will come and see what you are doing (and it makes a funny photo).

  • Grocery stores typically have to entrances - I strongly suggest you and teammate (or ideally a friend who isn’t splitting the fundraising with you) station yourself at each door.

  • Practice your smile and what you are going to say when you need to ask a stranger for a donation. It more difficult than you think, but if you have a go to phrase you will master it quickly. Be outgoing, friendly, and appreciative.
     

Collection Can’s - 3.4.2

What to do:

Ask local businesses owners if they would be willing to put your small container next to the register for customers to donate their change.

  • Make a few containers that are clearly labelled with a design including your charity’s logo. (I recommend using large mason jars).

  • Approach local businesses with the jars and asks to speak with the manager about a fundraiser. If they accept, establish:

    • How long can you have your jars at their register.

    • When you will come to collect the money gathered in the jars.

Bucket Collections Guidelines

1. Essential Items:                                                             

  • Letter of authority from the charity with your name on

  • Copy of the permit provided by the charity

  • Photocard ID (either driver’s license, school ID, or passport)

  • Your charity t-­shirt

  • Food & water ­ remember to take a break when you need it

  • An extra layer or two it can get cold just standing still

2. What To Do:                                                             

  • Make sure your bucket is properly sealed. There should be 2 stickers on each side with the details filled out.

  • Make sure your bucket has the proper branding on it.

  • Don’t shake the bucket or be intimidating, but you can be vocal; try thinking of some good soundbites like “Any spare change for... ?

  • Remember to say thank you, stay positive and smile! The more friendly you are, the more likely people are to donate

  • Wear fancy dress! If you look a bit ridiculous, the more likely you will amuse people (or the more sorry for you they will feel).

  • Don’t smoke or drink alcohol while on the collection.

  • Don’t leave the bucket unattended.


Shave your head! - 3.5

Effort Level: Low
Cost: Low (although you might lose your look for a few weeks)
Fundraising Target: $150 to $300

What To Do:

Public Setting

  • If you’d like to have a public head shaving you’ll first need to book a space.

    • On campus

    • At local ba

  • Ask a friend or a barber to cut the hair -off and ask another friend to film it

  • Once you have location set, publicize the event as much as possible.

  • Post on social media saying if I raise “X” amount of by this “date” I will be shaving my head for “X” charity.

    • Also note where and when people can come watch

  • Post the video online

Private Setting

  • If you don’t want to host this event public you can still campaign this event online with a link to your donation page and post the video of your friend shaving your head.

  • You could also do this at a party! If you and your friends are organizing a party add that you will be doing a head shaving at the party.

  • “$5 dollars at the door to donate to X”

Additionally:

People are more willing to donate to this if you are large figure in your community. i.e President of a Fraternity or Club, a Professor, or a Coach. If you could get a figure like that to take part in the event it will go a long way towards hosting a successful fundraiser. 


Chest/Leg Wax - 3.6

Effort Level: Low
Cost: $10 to $15
Fundraising Target: $100+ per participant

What To Do:

  1. This is very similar to shaving your head but would probably be best done at a house party rather than a lecture.

  2. Buy in some waxing strips and again, publicize the event before you get there.

  3. You could say you’ll wax a body part if you reach a certain amount, for example, one leg if you reach $50, both legs for $100, chest for $150, again with the highest donors getting to pull the strip off.

  4. Or you could sell the waxing strips at $5 each and let everyone there have a go.


Sober Driving - 3.7

Effort Level: Low
Cost: price of filling up your car
Fundraising Target: $100

What To Do:

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  1. Post in you school’s largest platform for student engagement such as you school facebook “buy or sell” page. Post your phone number in the group around 5 - 6 PM on the most popular nights for kids to go out on your campus.

  2. Charge passengers $5-10 a head for rides.

  3. Put a donation cup on your center console for your “inebriated” passengers to donate in and sell bottled water to people who are too far gone.  

  4. You will obviously need to have a car to do this. It also makes it easier if you have co-pilot with you to handle navigations

Alternatively

If “Sober Driving” is not a thing on your campus you can also do the same thing through Uber or Lyft.


Whipped Cream Pies to the Face! - 3.8

Effort Level: Low
Cost: $20
Fundraising Target: $100 to $150

What To Do:

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  1. Book a space on campus with 2 or 3 other people so that you look like a group. You should all wear you charity t-shirt if possible.

  2. Buy a few cans of whipped cream and a few empty, aluminum pie trays. Also bring garbage bags, towels, and a change of clothes.

  3. Offer passing by students to throw a pie in your face for $3 to help support you cause.


Internal Candy Sales - 3.9

Effort Level: Low
Cost: $20-$30
Fundraising Target: $60-$100+

What To Do:

  1. Buy large amounts of candy & snacks from your local Dollar store, BJs, or Costco

  2. Make/buy a simple cardboard box with selling candy for $2-$3

  3. Have you parent leave this in the break room of their office and let co-workers buy snacks for profit.

  4. You will need to leave a collection jar next to the candy for people who buy snacks.

  5. Pay yourself back for the cost of the candy and donate the rest


Friends & Family- 3.10

Effort Level: Low
Cost: Just making time to talk to your relatives
Fundraising Target: anything that people are willing to give ($1000+ can often be achieved)

What To Do:

  1. Connecting and reaching out to this network is how many past trekkers have fundraised the majority of their funds.

  2. Send our personal calls, emails or texts to friends and family explaining who you are raising money for and why.

  3. This may at first feel awkward to ask people for money. Don’t feel like you need to pressure anyone! Nobody is bad person because they decided not to donate. They simply might need the money for other things or they already donate to other causes. If they don’t want to donate - thank them anyway.

  4. Know your audience!

  5. Don’t ask friends for $100 (probably not going to happen) - ask for $10 or $20

  6. Don’t be afraid to ask family for more!

  7. Many family members are more willing to support your efforts especially if they typically send you a card or money for birthday regularly.


Large-Scale Fundraisers

Shopping Bag Pack - 4.1

Effort Level: edium
Cost: Free, but will need to cash in some favors from friends or buy a few drinks
Fundraising Target: $70 to $100 per bucket

What To Do:

1. Write a letter requesting permission to pack people’s’ shopping at supermarkets. Include a paragraph introducing yourself, the challenge and the fundraising target, a section about the charity and a conclusion thanking the manager.

2. Post, or personally deliver, the letter with the letter of authority to as many supermarkets as you can, but keep track of where you’ve sent them.

3. After a week or two, try calling the supermarket you’ve sent a letter to and ask to speak to the person responsible for organizing fundraising events; this is usually done through customer service.

4. It might take a bit of nagging or chasing up, but it’s worth it so stick at it!

5. Once you’ve got a date confirmed, ask for more buckets, seals and t­-shirts from your Charity Representative. Expect the date of the bag pack to be at least 5 or 6 weeks from when you sent the first letter but it depends entirely on the staff you manage to get in touch with at that supermarket.

6. Note that at bigger supermarkets, chances are there will be more people applying but if you do manage to get a date and you have enough people for each till that’s open, you’ll be able to raise more. Generally, try to apply for a range of different sizes.

7. Ask friends and family if they’ll be able to help you out for a few hours, even if it’s not all day and organize some sort of incentive to thank them for their help afterwards even if it’s just a few drinks at the pub after.

8. On the day of the bag pack, arrive at around 10:00 to 10:30 at the supermarket and go to the Customer Service counter. Some supermarkets will ask you to sign in.

9. Set yourself up on the end of a till with your bucket and when customers come along, ask if they would like any help packing their bags!

10. If there’s more tills open than people there, feel free to offer help over multiple tills. Similarly, if it’s quite early on and not all tills are open yet, a couple of people could stand near the entrance/exit and collect there if it’s ok with the shop management.

11. Note there may be more customers bringing in their own bags and prefer to pack it themselves.


Pub Quiz or Trivia Night - 4.2

Effort Level: Medium
Cost: Potentially free, may have to pay or put down a deposit or rent a PA system
Fundraising Target: $200 to $400

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What To Do:

1. Contact local venues, ideally in person, with a letter requesting permission to run a pub quiz. It may be necessary to go in and speak to the manager a few times. Look for possible venues who will allow you to hire the space for free.

2. Prepare a list of questions ­ there are plenty of good examples on Google. Aim for 5 or 6 rounds with a break in the middle to give everyone a chance to get drinks/food/complete a picture round. It would also be good to do a round about the charity and/or the area in which you are trekking.

3. Think about any equipment you might need to hire; make sure the venue has a good PA system you can use for the Quiz Master to ask the question and play any songs for the music round.

4. Organize some prizes for the winning team; will it be drinks vouchers from the bar, a cash prize or can you ask a local business to donate something?

5. Around 1 to 2 weeks before the quiz, set up a Facebook event, start inviting people to it and ask your friends to share it around as widely as possible.

6. Think about how you can build the event up on Facebook; have a good cover photo, post in what the prizes are, photos of the venue, etc. to make it look as engaging as possible online.

7. Decide on whether you’ll charge an entry fee per team or per person; you could ask for $5 each or maybe $20 per team. It’s up to you, but most places tend to charge per person. You could collect this money on the door (this is usually easier) or go around the tables just before the quiz and ask for it then.

8. Who’s going to be your Quiz Master? Some places, especially if they hold a regular quiz, will be able to suggest a couple of people, or if you don’t want to do it yourself, try asking some friends.

9. A pub quiz is a great place to try and run some add on events as well such as a cake sale, raffle or guessing games (such as “How many sweets in the jar?” type) if you can get some good prizes together for it but bare in mind you’ll need to have someone on the stand as well.

10. Remember to bring some extra bills so you’ll be able to give change if need be.

11. Take loads of photos during the event, upload them either to your Facebook profile, or page if you’ve set one up. You can also post the photos to friends’ walls, thanking them for coming with another link to your fundraising page.


Live Music/Comedy/Auction Night - 4.3

Effort Level: Medium
Cost: Potentially Free, may need to pay a deposit or around $30 to $40 for prizes/ingredients
Fundraising Target: $300 to $600+

What To Do:

1. The organization for this is very similar to that of the pub quiz and again, is a great platform to run some add­on events to maximize your total.

2. Again, contact a suitable venue as well as getting in touch with some music societies. A-capella groups and others similar in nature will also often perform for free. Think of groups that perform some spoken word pieces if you want to go for something a little different.

3. If you want to add in some variety, you could run an auction of people or promises as a break between acts. Ask friends if they’ll volunteer to be auctioned off on a date or write a list of things you promise to do. Have someone go round during the auction collecting money and exchanging it for a voucher or token with the person’s name or a promise on.

4. Think about the best way to raise money from it; will you charge an entry fee on the door and if so, how much? Typically about $5 per person is ok, although if you have more to offer during the event, you could ask for more!

5. Points, 3, 5, 6, 9, 10 and 11 from Section 4.2 are also applicable here.


Non­-Uniform or Whacky Tacky Tie Day - 4.4

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Effort Level: Medium
Cost: Free
Fundraising Target: $200 to $1,000

What To Do:

1. Get in touch with your old school, whether it’s a community college, high school, or even elementary school. Don’t be surprised if they say no; some schools allocate all their non­-uniform days before the academic year starts.

2. Offer to do a presentation or speak in an assembly about the challenge you’re undertaking, the charity or university life in general. Some schools would appreciate it, especially if they encourage most of their students to apply for college.

3. Could you run a theme for it? It could be something related to your charity or challenge such as wearing orange if you’re supporting Action Against Hunger or dressing up as a safari animal if taking on Kilimanjaro.

4. Ask for $1 to be donated by each student which will go towards your total. Of course, how much you raise depends on the size of your school!

5. It’s unlikely the school will want to just hand over that much money though so discuss how they will be able to pay it to you. If they want to send a cheque directly to the charity, that’s fine, but make sure they include your name and challenge with the cheque and tell your Charity Representative to look out for it.

6. You could also try organizing a Whacky Tacky Tie Day through your parents’ workplace in a similar way and offer prizes for the best/worst tie.


Bingo Night - 4.5

Effort Level: Medium
Cost: Potentially free, may need to budget $30 to $70 in prizes, food and materials
Fundraising Target: $200 to $500

What To Do:

1. Try contacting a local community hall or church to see if you can use their venue for free to organize a charity bingo night.

2. See if any family members, grandparents in particular, will help you out organizing and promoting the event. Traditionally, people in a church group would be a good audience to run the event for, especially if your grandparents are church­goers.

3. Organize your prizes; try and get as many as possible donated but be aware you might need to buy some yourself, especially if you’re planning on having a few rounds.

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4. Buy, or borrow, bingo cards and pens. You could make your own cards, or, ask participants to fill in their own cards with their lucky numbers. Cards can be arranged in a 5 x 5 square so it’s usual to ask participants to select 25 numbers from 1 to 100.

5. How are you going to draw and keep track of the numbers? You can buy complete sets from around $35 but to keep costs down, you could draw numbers from a box, and just write down the number called. Alternatively, try borrowing a set; it could be from the venue, or a local company who might be willing to lend you one if you publicize where it came from.

5. If you’re not willing to do it yourself, find someone to volunteer to be the Caller who normally draws and announces the numbers. Remember to use some Bingo Lingo! To make the game more interactive, you could go around and ask the players to draw the numbers too.

6. The overall winner is the person who crosses off all the numbers on their cards first, but there are normally smaller prizes awarded for people who achieve a line (either horizontal, vertical or diagonal) or corners (numbers in all 4 corners) first as well. To minimize the number of prizes given out, you could choose to just do one of these smaller prizes.

7. Typically, a good format would be 3 or 4 games in the first hour, followed by a half hour break before continuing for another 3 games but it depends on how many prizes you have to give out.

8. Provide some refreshments during the break; this could simply be water, coffee or soft drinks, a buffet with sandwiches and snacks, or meals such as a curry or pizza.

9. How are you going to make money from the event? You could charge $10 per ticket which includes all the bingo games and food. If you have the prizes, you could also run a raffle and draw the winners of that at the end of the break. It’d also be worth putting collection tins out, especially around the refreshment area.


Big Events

These are events you’d probably only be able to organize once over the course of the year due to the additional effort required, however, the total raised from the event, is of course much higher. Be aware though, that with these events, the initial cost may also be higher so make sure you will be making a large profit from the event to warrant putting in the extra effort.

Sponsored Challenge - 5.1

Effort Level: Medium to High
Cost: Entry to the challenge $20 to $60 per person, plus some favors from friends
Fundraising Target: $500 to $1,000

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What To Do:

1. Get your friends involved to run some sort of challenge such as a half, or full, marathon, or an obstacle course like Tough Mudder, Tough Guy or Spartan Race. There’s loads of these around now and they are becoming more popular. This is also a great way to expand your network and take advantage of your friends and family who might not have otherwise donated.

2. Pick which event and date you would like to do at least 3 or 4 months in advance of when you want to run it. The earlier you decide and sign up, the cheaper it is! You could also volunteer the day before and get a discount ­ for Tough Mudder, the entry price is then reduced to just $30 or $15 depending on whether you volunteer for a half or full day. Be aware though, you then may have to pay for accommodation somewhere too.

3. If it’s a smaller, or less recognized event, you could also try getting in touch with the organizers to see if they will give you a discounted entry fee. This is more likely the bigger your team is.

4. Get your team of friends to also set up an online fundraising page on the same platform you’re using with the same charity you’re supporting. Tell your Charity Representative that any funds they raise are to be added on to your total.

5. Set a fundraising target of between $100 to $150 which most people should be able to reach just through donations made by family and friends. You could also offer incentives such as prizes for the person who raises the most, best sportsmanship or the person who exceeded all expectations and host an awards night for afterwards.


Club Night - 5.2

Effort Level: High
Cost: $100 to $400
Fundraising Target: $1,000 ­but be aware this could be quite a risky event to organize

What To Do:

1. Organizing a club night will probably take at least 3 or 4 months from initial planning through to the event date. Find a suitable venue; somewhere smaller will probably be more appropriate with a capacity in the range of 100 to 300 people.

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2. Contact the owner/manager ­ you should be able to find details through Google ­ and get a quote for how much it’ll be to hire the room for your club night. Also try and negotiate some good drinks deals or, if the event will be on a day when the bar/club would normally be empty, see if they’ll be willing to make a donation themselves if you could guarantee filling the venue.

3. Arrange a visit to the venue so you can check out the facilities; will you have to provide any decks and/or speakers?

4. Get in touch with DJs and see if you can get them to play for free. Try contacting societies to see if they know of anyone who can perform.

5. How much will you sell tickets for? $5 is typical, but will you be able to get away with charging more because it’s for charity or you are offering some extras as part of the night?

6. Think about how you will sell tickets; paper ones will be an additional cost but most online platforms will also charge you. You should be able to sell tickets through club websites by emailing them and asking if they can put tickets on there for you. The money paid would then go into the club account and that can then be transferred over to your charity.

7. Have a good selling point and try to think of why your event is unique; have you got good drinks deals, what genre of music is it, are you giving away free stuff like balloons, paint or glitter, or can you provide shots on arrival?

8. Promotion of the event will be key to getting good ticket sales and making a profit. What will you call your club night? Will you get flyers or posters designed and printed? Where will you distribute them? Will you be able to design a good cover photo for the Facebook event? Once the Facebook event is made, try to build it up with posts advertising the drinks deals, music genre, videos of the DJs performing at other venues and invite all your friends to it. If you’re a freshman, get in touch with your halls’ RA and ask if they’d be able to promote it to everyone in the halls.

9. Keep an eye on the ticket sales so you know how many people to expect. On the event night, get to the venue early with the first DJ to start setting up. Feel free to bucket shake as well to boost your total.

10. Enjoy yourself! But stay relatively sober in case there are any issues that come up during the event which you will have to deal with.


Seasonal Fundraisers - 6

Take advantage of the time of year by organizing something to reflect nationally recognized holidays and established events!

Christmas - 6.1

Christmas is a great time of year to fundraise as people tend to start feeling more generous. In addition to asking for donations, these ideas will also help get you started.

Present Wrapping - 6.1.1

Effort Level: Medium
Cost: $30 for wrapping paper & tape
Fundraising Target: $200 to $400

What To Do:

1. This could be done in conjunction with a local shop or on a private basis; working with a shop could result in more custom, but may be more difficult to organize.

2. Try contacting shops in your area and, if they don’t offer a present wrapping service, ask if you’d be able to wrap presents for customers. Alternatively, tell your friends and family you’ll wrap their presents for a donation­ maybe ask for $4 or $5 per present depending on size/difficulty.

3. You could offer a pick­up & drop off service where you collect presents and return them wrapped. You could also offer the option of people providing their own paper, or choosing from a selection you’ve bought.

4. To reach out to a wider number of people, try printing information about what you’re doing and flyering in the local area.

5. Find a way of keeping track of what you’ve wrapped so the owners know what’s in the paper!


Carol Singing - 6.1.2

Effort Level: Low
Cost: Free, but some favors from friends
Fundraising Target: $100 to $200

What To Do:

1. Before you set off, you’ll probably need to get permission from local officials. Yourself or the charity will need to apply in a similar way to applying for a street collection but tick the “Door­-to­-door” option instead.

2. Fairly self explanatory, get some friends together, learn some popular Christmas songs and go out knocking on doors and carol singing.

3. You might want to ask a fundraising representative for a couple of extra buckets to make it more obvious that you are fundraising for a charity.

4. Try getting in touch with a local choir or other singing group to see if they’ll help you out as well.


Christmas Card Selling - 6.1.3

Effort Level: Low
Cost: $5 to $10
Fundraising Target: $100

What To Do:

1. Buy sets of Christmas cards; have a look online and you might be able to get a bigger selection at a lower price than in high street shops. If you’re artistically minded, you could also buy craft sets and design your own for a more personal touch!

2. Once they arrive, sell them individually or create your own sets of different cards to sell at an elevated price.

3. Decide how best to sell them; could you go door-­to-­door, around pubs or set up a Facebook event to advertise to your friends? Again, if you’re going door­-to-­door, you’ll probably need a permit from town officials so try setting up a stall somewhere instead, possibly at another Christmas event which has already been organized.

4. If you’re willing to travel, you could also offer to deliver them directly to everyone’s house!


Pub Collections - 6.1.4

Effort Level: Low
Cost: ree, but maybe a favor from one or two friends
Fundraising Target: $100 to $200

What To Do:

1. Ask for a couple of extra buckets from your Charity Representative.

2. In the evening in the week before Christmas, go to as many pubs as possible in your local area, ask the manager if you can quickly go round the tables and explain that you’re collecting for your charity

3. Make sure you know a bit about the charity first so you can easily talk about their work if asked!

4. It’d be helpful if you can take things with you to encourage donations such as wristbands, badges, mince pies, or anything you can get hold of for free or very cheaply!


Pancake Day Sale - 6.2

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Effort Level: Low
Cost: $10 to $15 for ingredients
Fundraising Target: $50 to $100

What To Do:

1. Decide whether you want to sell pancakes on campus, door-­to-­door or if you’re going to host a pancake party ­ a party is probably more fun!

2. If you do want to sell door­-to-­door, set up a Facebook event first and get people to post in their orders, similar to a cake sale, so you can deliver them freshly flipped.

3. If you want to sell the pancakes on campus, you need to have submitted the paperwork to the club councils at least 3 weeks in advance to Student Groups.

4. If you’re going for a pancake party, still set up a Facebook event, and maybe host pre-drinks/house party and just kick things off with the pancakes.

5. A day or two before, go and buy all the ingredients ­ don’t forget the toppings! You could even post in the event asking everyone to comment/post with their requests.

6. You could charge an entry fee for the pancake party which gets everyone a pancake, or just sell pancakes on an individual basis for $1 each plus $0.50 a topping, or whatever you think is suitable

7. You could also run challenges such as a flipping competition (who can flip the most times without dropping), an eating competition (who can eat the most pancakes) or think up your own! You could try and organize some prizes for these or offer free entry to the Pancake Party to the winner.


Valentine’s Day - 6.3

As well as the 2 events suggested below, you could also run an auction as mentioned in Section 4.3.

Speed Dating - 6.3.1

Effort Level: Medium
Cost: $0 to $30 for prizes, etc.
Fundraising Target: $150 to $300

What To Do:

1. As cringe­worthy as it is hilarious, try organizing a speed dating night! The outline of organizing this will be very similar to that of a pub quiz or comedy/music night.

2. Set a suitable date and organize your venue. Are there small movable tables and chairs that can be arranged around the bar? Are there speakers you can use for some background music?

3. You could also look at arranging some extras such as live music, drinks on arrival, or putting on some add-­on events such as a raffle or cake sale. Something to break the ice could be useful; if you know anyone who can perform magic, ask if they can go around the different tables and perform some tricks. Hiring someone, however, would probably be quite expensive.

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4. Remember to promote your speed dating night by setting up a Facebook event, building it up with posts, photos, videos, etc. and inviting everyone you know to it.

5. You could charge $5 on the door and again, remember to bring change!

6. When people arrive, give them a name badge. To get people talking, you could write up a set list of questions, or try playing human bingo. Set up a bingo square with questions like “Who can count to 3 in 5 languages?”, “Who has been to 3 or more continents?” or “Who has run a marathon?” then the person who fills up their bingo square first, wins!

7. You might also want to give everyone a card where they can write down people’s names if they’d like to see them again. If 2 people match, you can then pass on their details.


Take Me Out - 6.3.2

Effort Level: Medium
Cost: $0 to $30 for materials and prizes, etc.
Fundraising Target: $150 to $300

What To Do:

1. Again, set a date, organize your venue and promote your event. This could work really well within your dorms or classes. Try getting your RA involved or if your major has a society/committee, try getting in touch with them and asking them to promote it with you.

2. Recruit some volunteers! You’ll need a host with some cheesy catchphrases, people to come down the elevator and others to keep their light on, or turn their light off. Try to aim for around 5 or 6 people per round to take people out; you could even recruit members of the audience by drawing their names out to see who gets to come up on stage.

3. If you can’t use lights, you could provide balloons which participants burst when they want to go out.

4. Instead of showing a video about the person in the elevator, see if one of their friends will say something about them. For their skill or special talent, make sure you can do it in the venue or if any special equipment is needed.

5. You’ll probably need a PA system to use for microphone, speakers, music, etc. so if your venue doesn’t have one, try to borrow one from somewhere else.

6. To make money, you could charge on the door, perhaps with different price brackets depending on whether people want to be involved or just watch.

7. Remember your change and anything else you might need such as music ­ have you got a good soundtrack lined up? Maybe a consolation prize if everyone pops their balloon?


Summer/Spring Fundraisers - 6.4

Summer Fete - 6.4.1

Effort Level: Low to Medium
Cost: $0 to $40 depending on type of event you run
Fundraising Target: $80 to $250 depending on event

What To Do:

1. There are loads of summer fetes around from June to August. If there isn’t one near you, you could try organizing your own but that would be quite a lot of effort. Instead, contact the organizers of existing ones and ask if you can have a stand there, preferably for free.

2. At your stand, there are a number of different events you could run; have a look and see what other stands are already there so you can avoid any possible competition.

3. Borrow any equipment you’ll need; a gazebo, deck chairs, table and tablecloth are very likely. Make sure you have collection buckets and tins out to make it obvious all the money is going to charity; you might even be able to borrow more posters or a banner from your charity.

4. Decide which event you could run. The list below are just suggestions and you could do more than one:

  • Throwing competition ­darts (try popping balloons)

  • Raffle or tombola

  • Cake/drink sale

  • How many sweets in the jar?

  • Wet Sponge Throwing­ this would work best if you can get a local celebrity to volunteer!

5. Make sure you thank the organizers afterwards and let the know how much you raised


Barbecue - 6.4.2

Effort Level: Low to Medium
Costs: $0 to $50 depending on amount of food
Fundraising Target: $250-300

What To Do:

1. Borrow a barbecue (or buy a cheap one) if you or your parents don’t have one and buy in meat, bread, salad, drinks and pudding.

2. Think about any other extras you might need such as tables, chairs or a gazebo; where can you get them from?

3. Invite all your friends and family to your backyard barbecue; if you’re aiming at mostly family, try to hold it on a weekend.

4. If you’re not comfortable cooking, ask someone if they’ll volunteer and you could help prepare the food, take the cash or just mingle and make sure everyone is having a good time.

5. Decorate the garden with bunting, charity banners, etc. and make it look good.

6. Get a music playlist together and set speakers up outside you can plug an iPod or phone into.

7. Charge either for entry or per food/drink item.

8. Think up some games that could be played as well either before or after serving food. Some ideas could be charades, wink murder or Mafia (similar to wink murder but better).

9. Note that when selling food, particularly meat items, hygiene standards must be followed to avoid any unintentional food poisoning.


7. Corporate Sponsorship

Companies will often have the finances to donate upwards of $100 towards your cause if you can get in touch with the right people. This section will hopefully give you some ideas of who best to contact and how you can make the most out of getting sponsored by a business.

7.1 Match Funding

Some companies prefer not to simply make a donation, but will match whatever fundraising you’ve done meaning you can potentially halve your fundraising target. It is one way they can meet their philanthropic requirements but some will only make it possible to an employee or an employee’s close family member. Find out by getting in touch with the company in question either via a relative or their website. It’s also worth checking in case there is a limit on how much they will donate but you should be able to get them to match the fundraising achieved from multiple events, rather than just one large one, especially if you decide to organize several, smaller events.

Look up other companies but many banks including Santander and Barclays offer match funding programs. To find out more about these, it’s probably easiest to arrange an appointment with the nearest branch and go in to speak to a consultant. However, there are some limitations; each Santander branch, for example, will only match ­funds for the same charity once per year so you may have to go into different branches if you find that someone supporting the same charity as you is already on their program.

7.2 Families’ Companies

If your relatives work for a larger company who can afford to make a donation, ask if your family member can provide the contact details of the person or people responsible for publicity or community relations. Write a letter to them describing the challenge, the charity’s work and the difference a donation would make and offer to write a piece for their company newsletter or do a short presentation at one of the company’s events. It can take a few emails either sending in more than one request or talking about what the company would expect in return but the payout can be huge for relatively little effort.

7.3 Town Sponsorships

Some town councils provide a “Community Fund” to donate to local causes. You could try writing a letter to your local representative similar to the one sent to your relative’s company and again offer to write a piece for any publications they produce or give a presentation about the trip and the difference the town donation made.

7.4 Local Newspaper & Radio

Again, write a letter or e­mail to send in to your local newspaper or radio station talking about the challenge, charity and the difference a donation would make. Especially, think of news and radio outlets that might exist on your campus, they are usually looking for unique stories about what students are doing around campus. If you’re able to write a short piece for the newspaper or appear on the radio, they might be willing to make a donation to your cause.

8. Final Thoughts

Everyone registered on a challenge event this year has made the awesome decision to go out and do something different, to push beyond their comfort zone and explore something new and that in itself is amazing. Fundraising can be difficult, but remember, you are not alone in it. There will be over 400 people signed up on a challenge this year, your Challenge Leaders are here to provide on­-campus support and the Charity Representatives for each cause are all hugely experienced and are there to help wherever they can. There will be social events organized throughout the year in addition to fundraising events so make sure you come along to as many as possible to meet other people on the challenges; organizing a large fundraising event in a group and sharing the profits will not only be more enjoyable but also more successful.

If you’re organized, start early and be creative with your event ideas, reaching your target is entirely achievable. You do gain so many transferable skills from organizing events such as these and, as a result, will stand out to an employer when applying for internships and graduate positions. Aside from that, the challenges themselves are truly incredible, giving you the opportunity to see parts of the world few others ever get to experience. Putting in the effort now will all be so worth it when you’re looking down at the ruins of Machu Picchu, stood at the top of Mount Kilimanjaro, or watching the sun rise behind the peaks of Lhotse, Nuptse and, of course, Mount Everest in the summer of 2019.


Appendix

Introduction

Technology: Fundraising Pages & Social Media

Small Fundraising Events: (3.1-3.9)

  • Bake Sale

  • Canning

  • Collection Tins

  • Sober Driving

  • Sweepstakes / Raffle

  • Social Media Campaigns

  • How Many Steps Will I Take?

  • Shave your Head

  • Chest & Leg Wax

  • Whip Cream Pie

  • In-Work Candy Sales

Medium-sized Fundraising Events (4.1 - 4.5)

  • Supermarket bag pack

  • Pub Quiz or Bar night

  • Live Music/Comedy/Auction Night

  • Local Hat Day or Dress down day

  • Bingo night

Large Fundraising Events (5.1 - 5.2)

  • Physical challenges (Tough Mudder, Spartan races)

  • Sponsored events

  • Club Night

Seasonal Fundraisers (6.1 - 6.4.1)

  • Thanksgiving

  • Friends and Families

  • Christmas & New Years

  • Present Wrapping

  • Carol Singing

  • Christmas Card Selling

  • Pub Collections

  • Valentines Day

Corporate Sponsorship (7.1 - 7.4)

  • Families Companies

  • Town Sponsorships

  • Local Newspaper & Radio

  • Fund matching

Final Thoughts

Acknowledgements