Over the last 9 years we've grown into the world’s largest student charity challenge company, provided thousands of life-changing adventures and raised millions for charities all over the world. We’re making a difference to people’s lives, and we’re able to do it because of our inspiring students in both the UK & the US.
Still to today, that moment when you reach the summit or cross the finishing line – it’s something that will stay with you forever. Knowing you’ve helped others at the same time will make it even sweeter. We are by your side, taking all the stress out of adventure and making it easier for you to enjoy the experience of a lifetime.
Taking our history and passions into account, over the past 4 months we have been working hard behind the scenes to introduce a new visual identity that can better match the ambitions of participants.
It became clear early on in our discussions about updating our branding that we wanted something that put our participants & charities at the centre of our new identity, the refresh became an opportunity to make sure they were at the heart of everything we do.
“Using the initials from Choose a Challenge, we have created a confident, modern identity that is suggestive of a journey. The symbol contains an ascent and a descent, reflective of the journeys embarked on by our universities, charities and participants.”
Today we are launching the brand across our social media accounts and with a brand new website, they have all been bespokely designed with the new brand in mind and we hope you enjoy exploring our hard work. Some parts of the website are in the final stages of being finished. Over the next few weeks we have some incredible new content, including new videos, challenge information pack, T-shirts and more. We'll be rolling all this out in line with introducing our new leadership team for 2017/18 and beginning our #Pathto1Million. Stay Tuned.